MPA Big Debate: 'Is Culture Development becoming an unhealthy obsession?'

'Prepare for assimilation - is culture development becoming an unhealthy obsession?'

You can’t go to an industry event or open up Linkedin these days without hearing something about the critical importance of culture alignment.

Getting your team behind a common purpose and allowing that sentiment to organise the way the team operates can bring huge advantages; both personally and from a profitability point of view.

But what if you find your driving why is leading you left when your boss is turning the company right? Are all employees supposed to be able to suddenly re-boot their motivations, approach and even personality? How do you find and then define your culture in the first place? What if your business thrives because of its diversity? And isn’t ‘common culture’ just another way of saying conformity – and what place has that got in the creative industries?